When a company builds a car, they design it first, sketch it, mold it, and then engineers figure out how to make the innards work within the space they are given. Computers are the opposite. Engineers create function and then designers are asked to make it comprehensible to the average person. It’s an interesting reversal because with the car, drivers are often disappointed to find some function lacking and curse the engineers, whereas computers users are often frustrated after hours of searching for a function only to curse the designers when they find it, wondering “who put it there?”  

Design is always done with a target audience in mind. Apple targets three groups of people, art and design professionals, music and video professionals, and the general consumer user.  

Regarding the first two groups, we’ve reached a day and age where all the professional software to do graphics, audio and video is made for both PC and Mac, however that wasn’t always the case. Apple capitalizes on the bias that was created at the time. Despite the inaccuracy, many of those professionals still believe you have to have a Mac to do those jobs.  Additionally, Apple designs their interface and even the outward hardware to appeal to people who appreciate design. It’s slick, shiny, and expensive, not unlike buying a sports car.